Web Metrics Plus

About Web Metrics Plus


Hi, my name is Cyndi Harrell and I'm the principal consultant for Web Metrics Plus (since 2012). When working with WMP, you don't get a junior analyst nor large agency overhead, you have an expert in the analytics field working for you! My educational background is computer science and math, which combined with about 2 decades of web / marketing / analytics experience and a passionate work ethic has been the foundation for my proven results.

I spent the first part of my career at HP so am very familiar with the challenges of large decentralized corporate teams. I've also volunteered my skills working with non-profits so understand smaller businesses too. While at HP, I helped launch one of HP's first websites in the mid-90's using Webtrends with log files. I managed HP's first Omniture deployments in 2002, and have been passionate about using analytics to improve websites ever since then.

Since going independent as a consultant, I've spent most of my time supporting various teams at Adobe including extensive reporting/analysis for demand gen efforts.

Here is a summary of my strengths and skills:

Digital expertise includes:
Adobe Analytics (aka Omniture, SiteCatalyst, AdHoc/Discover) plus Google Analytics plus SQL Database
Microsoft Excel (*EXPERT*) and Office Suite plusAdobe Creative Cloud (basic Dw/Ps) plus Tableau
Digital Analysis plus Email Metrics plus Social Media plus Search Optimization plusA/B Testing plus Web Surveys
Metrics Implementation plus Validation/Troubleshooting plus Tag Management plus HTML plus Basic Javascript

Please feel free to read more about my professional experience and references on LinkedIn

Previous certifications (can renew if requested) DAA Certified Web Analyst and Google Analytics Individual Certification